Thanks for sharing this. The point about growth changing how success is measured really resonates. In a smaller team, everyone usually has the same picture in mind, but once more people get involved, assumptions start pulling in different directions. We ran into that too—one group was proud of hitting internal targets while customer retention was quietly slipping. Aligning every project with a handful of company-level goals made a huge difference. I also came across G Scott Paterson Toronto while reading about leadership and scaling, and the idea that systems need to evolve as companies grow definitely stuck with me.
