Honestly, I wouldn’t hand this over to an agency either. Once somebody outside the business starts replying to every review, the responses can get generic pretty fast, and then you’re paying a monthly retainer just to approve wording you could’ve handled in-house. I’d look at a lighter review management tool like GatherUp and keep final approval with your office staff. For three locations, that gives you one place to handle reviews and keeps the replies under your control without paying for a bunch of unrelated marketing services.
