Abandoned carts? The problem may lie in your shipping strategy

Think about it: You find your perfect product, put it in your cart, go to checkout… and then you see that shipping fee that makes you question everything. Boom, abandoned cart. That is why brands really need to rethink the way they go about doing this. https://flowium.com/blog/best-ecommerce-shipping-solutions/ has several solid insights into how to reduce friction and keep customers moving, not bailing. Free shipping? Flat rate? Express options? The right choice depends on your business model, but one thing’s for sure-ignoring it is not an option. Fix your shipping, fix your conversions.